Did you know that hip-hop culture worldwide is a 500 billion dollar industry? Yes, hip-hop music and culture around the world generates more than one-half trillion dollars! For instance, let’s take into consideration music, movies, videos, live shows, sampling, ringtones, and publishing, in domestic as well as foreign markets. This represents a huge opportunity for companies and marketers to utilize these media channels to connect with an evergrowing population that consumes mass quantities of information delivered via urban style and beat

Phat Phat ‘N All That has been captivating audiences for over 18 years, featuring New Orleans and the southern region’s Hip Hop music and culture. Some of the biggest names in Hip Hop appear on the show including Lil Wayne, Nicki Minaj, the Young Money Crew, Wiz Khalifa, Big Sean, B.o.B., Kendrick Lamar and countless other platinum artists. In addition to providing in person interviews with these top selling artists, Phat connects with young people through regional speaking engagements, rallies, and community service projects.

As the media landscape expands exponentially with social media sites like Tiktok, Facebook, Twitter, Instagram and others. Phat is leading the way in connecting with its audience in multiple ways. For instance, artist interviews and other short content clips are now shared via YouTube and Facebook and other social media platforms. This creates additional opportunities for branded content to reach mass audiences well beyond the television viewing audience. Ultimately, this allows Phat to present greater value proposition and a stronger ROI to its corporate sponsors, partners.