• Sponsorship – Sponsorship of Phat Phat ‘n All That for one (1) season (192 commercial runs)

  • Commercials – 30 second commercials two (2) per show (192 commercials)

  • Episodes – Four (4) episodes shot on location

  • Community Partner – Sponsor will act as community partner in “Phat’s” education outreach program

  • Bumpers – Two (2) per show (192 bumpers)

  • Promotional Giveaways – Client promotional giveaways/contests on “Phat Phat ‘n All That”

  • Promotional Giveaways – Client promotional giveaways/contests on “Phat Phat ‘n All That”

  • Half hour episodes – Half-hour episodes will be shown on WGNO and an hour long version of “Phat Phat” will run concurrently on YouTube

  • Related Content – Sponsor’s related content will be promoted on Phat Phat ‘n All That social media and website



Did you know that hip-hop culture worldwide is a 500 billion dollar industry? Yes, hip-hop music and culture around the world generates more than one-half trillion dollars! For instance, let’s take into consideration music, movies, videos, live shows, sampling, ringtones, and publishing, in domestic as well as foreign markets. This represents a huge opportunity for companies and marketers to utilize these media channels to connect with an evergrowing population that consumes mass quantities of information delivered via urban style and beat


✓ Strength of TWO major network
broadcast stations that reach 100%
of the New Orleans DMA

✓ Good Morning America is rated #1
Morning News show in the station!

✓ WGNO/WNOL has a proud reputation for
quality and unique journalism and has been
recognized with news and creative awards
including numerous Emmy Awards

✓ WGNO/WNOL holds a high percentage of
two of the key sales demo! 49.8% of viewers
18-49 and 54.2% 25-54

✓ WGNO/WNOL is also home to the NBA Finals and
TWO hit prime time schedules! TGIT Anyone???

Phat Phat ‘N All That has been captivating audiences for over 18 years, featuring New Orleans and the southern region’s Hip Hop music and culture. Some of the biggest names in Hip Hop appear on the show including Lil Wayne, Nicki Minaj, the Young Money Crew, Wiz Khalifa, Big Sean, B.o.B., Kendrick Lamar and countless other platinum artists. In addition to providing in person interviews with these top selling artists, Phat connects with young people through regional speaking engagements, rallies, and community service projects.

As the media landscape expands exponentially with social media sites like Tiktok, Facebook, Twitter, Instagram and others. Phat is leading the way in connecting with its audience in multiple ways. For instance, artist interviews and other short content clips are now shared via YouTube and Facebook and other social media platforms. This creates additional opportunities for branded content to reach mass audiences well beyond the television viewing audience. Ultimately, this allows Phat to present greater value proposition and a stronger ROI to its corporate sponsors, partners.

As more HH’s cut the cord, OTA in New Orleans May 18
increased more than 1.5 percentage point in 6 months!
The largest Cable provider – Cox Communications –
now only has less than 23% of the Total Households.
Broadcast Only (OTA) homes = 102,721 HH’s *OTA =
*over the air* free HD local tv section broadcast.

Note: While Cox is only 22.5% of homes, Cox Media Ad Sales is
available in 76% of homes through the Cable sales zones.


Data from Data USA as of 2018. Numbers include both hispanic and non-hispanic ethnicity.


In 2018, the median age of all people in New Orleans, LA was 37.3. Native-born citizens, with a median age of 37, were generally younger than than foreign-born citizens, with a median age of 44. But people in New Orleans, LA are getting getting older.

Data from Data USA as of 2018.